Remember when you first heard someone mention a brand name in a song? Or a person, or a location or even just a common phrase? Sadly, it seems that’s ALL there is in songs nowadays on the Radio though.
It, like sticking the word “The” in front of your bands name came along and became the standard for most artists from all walks of musical life. It spawned a thousand pale faced single women from London of impeccible politically correct physical size (come on, Kate Nash isn’t Kate Moss is she?) and churned out a million floppy haired tight jeaned, ‘truth speaking’ teenage bands from the North. Few seem to now remember however, that without one wonky toothed lad from London - aka Mike Skinner, the UK music scene would be a very different landscape.
When The Streets first came along, I, like many others around me, felt that somebody, somewhere had made a glaring balls up and put this out as ‘music’. It seemed to just sound like some Londoner chatting, not necessarily about anything much, over a load of poorly recorded beats and loops. You had to wonder who at the record label said “ok, let’s go with it”. You hated it, but at the same time, felt strangely intrigued as to what he was talking about - after a while and hearing it a few times - it felt as though he was talking to you - like - right to you…
“Grab something to eat, Maccy D’s or KFC” was one of many lines when you turned around, pointing at the radio and looking at people going “ha, did you hear that…?” - cause we’ve all been there.
His earlier work simply conveyed the thoughts and experiences of pretty much every late teen early 20 year old around, and whether you like it or not - it was ground breaking and paved the way for the aforemented modern bands and artists.
So while Kate Nash, Lilly Allen, The Arctic Monkeys and so on talk about Reebok Trainers, Hash and Tropical Reef, The Streets, on their latest record, appear to have moved in another direction, opting instead to contemplate questions of heaven, hell and religion. I think maybe he got sick of it.
See the thing is - when HE spoke about these day to day things, they were usually part of a story, something that was required to visualise the situation, (eg. “blinded by the lights’” talk of mobile phone bars and pills in socks) - whereas Nash, Allen and friends just lob in a random “Tesco” because it happens to rhyme with “Al fresco” - or worse still, lobbed in a “al fresco” because it rhymed with “Tesco” - and that brand name just had to get in there!
I wouldn’t go as far as to say that The Streets are technically superb musically, I find myself at times still wincing at the sheer inaudibility of some tracks, but surely, for the lyrics, and what they’ve done for modern music, they must be commended.
Everything is Borrowed, the latest album from The Streets is still a reasonably good a record. I read an early review that said “no one likes to hear a recovering drink / drug addict talking at how bad drink / drugs are” and felt he was preaching a bit - having stumbled upon his new found sobriety apparently, but I couldn’t hear that in the songs. Instead I felt that at times there was something to be said, but it wasn’t put quite right - or, if it was, I didnt pick up on it!
At the opposite end of the spectrum, in the areas where I didn’t find myself slightly bemused, what I really like is the simplicity at which things are often pointed out. There’s still that slight ‘The Office’ esque uncomfortability about certain tunes, that you come to see through, and realise that actually, it’s either very clever work on his part, or wasn’t through any skill at all and he simply talked - honestly about something. The first and title track on the album has an endearing chant of “I came to this world with nothing, and I’ll leave with nothing but Love” which seems a million miles away from “Fit but you know it” and it’s like seeing someone actually growing up and changing - must be a weird thing to do in the public eye.
Best tune goes to The Escapist, the closing track, featuring a hacked up string section, horns and choirs that lead the way for a tune that has a real sense of achievement. Apparently for the video he walked from London to France and ends up on a beach - it works perfectly as a video for the song.
Throughout it all though, there is little or no mention of the everyday things we’ve come to expect, witty remarks, everything - all gone, but still sounds ok, it needed to happen.
I suspect it’ll see the death of the likes Ms Allen and Ms Nash now, unless they can find someone else to pinch ideas from - easy way to make a living being a pop star, go on a few benders, sing about it, sell a shed load of records then retire before you’re 24….
We’ve all been there. A mate invites you over for some grub perhaps before a night on the town. You arrive and flick through his Sky channels while he batters about in the kitchen. 20 mins later he appears and hands you a plate full of luke warm pasta with specks of red in, which on further inspection turns out to be Tesco own brand pasta sauce stirred in last minute.